The bottles of Monnalisa wines are conceived as a tribute to the “Genius” and, in particular, a tribute to his most celebrated, most seen, and best-known work. Leonardo da
Vinci, in fact, to dress up the three Monnalisa wines, organised a contest in which artists of every specialty, from street to tattoo art, from photography to painting, are involved to create their own interpretation of the “La Gioconda”.

The art project

Leonardo Da Vinci winery organized a contest to dress up the Monnalisa wines bottles.
Artists of every specialty, from street to tattoo art, from photography to painting, are involved to create their own interpretation of the Mona Lisa.

The artist who will “dress” the bottles of Monnalisa wines is the New Yorker Ian Henderson. Photographer, graffiti artist and graphic designer with a strong predilection for portraits, in telling his relationship with Leonardo’s work, he says:
“Leonardo da Vinci’s legacy and work have always encouraged me to share ideas through my own unique style, while learning and growing in the process.“

A special print process. The classic label has been replaced by a direct print on glass,
with a tactile emboss effect to enhance the artwork with O-I : EXPRESSIONS.


Monnalisa
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